Media and Public Relations
Get the media on side, and reach out to key stakeholders
Getting your story in the media is one of the most powerful and cost-effective ways to spread the word about your organization. With a number of former business journalists on our team, we know how to maximize positive media coverage. We’ve placed news briefs, expert commentary and feature articles to promote our clients in top-tier media outlets and newswires – including CNBC, Canada’s Business News Network, The Globe and Mail, Financial Post, the Associated Press and Dow Jones. In addition, our team is skilled at placing coverage in leading trade publications and specialty media outlets. We also know how to reach out directly to the players and stakeholders that matter most to your success.
Services:
- Media interviews
- Custom media lists, including journalists and newsletter writers
- Email database set-up/management/maintenance
- Preparation and updating of press kits and info packages
- News release writing, editing and distribution
- Building and maintaining positive relationships with key journalists
- Ongoing outreach and media pitching
- Proactive follow-up on news
- News conferences
- Development/management of editorial calendars specific to your business or industry
- Media training
- Media monitoring and tracking of coverage
“Entrée Gold has achieved a higher profile in the financial media as a result of our work with Primoris Group. We're appreciative of Primoris’ commitment to our company and to getting our story told via its extensive network of leading journalists, analysts and newsletter writers.”
-Greg Crowe, President and CEO, Entrée Gold Inc.